D.PHIPPS
C&A Dynamic Web Ads
Recently I developed a dynamic web ad for European clothing company C&A. The ads aimed to embody the summer season and all the fun that comes with it. BBQs, companionship, the open road, and wanderlust.
Project Info — C&A
I created 2 prototypes for C&A, enhancing their e-commerce platform. Using Figma's component feature, I developed engaging hover interactions for product display and information. The prototypes included captivating video and dual image products with dynamic titles and prices. The second set focused on multiple products, revealing additional details upon interaction. These prototypes elevate the user experience, optimize engagement, and potentially drive sales. Excited about their impact and future opportunities to leverage my expertise.
Role:
Creative Designer
Image Curator
Code Designer
